{"title":"Baby \u0026 Children's Books","description":"\u003ch2\u003eDiscover the joy of reading with our wonderful range of books for babies and children. Our collection is filled with a variety of engaging and imaginative books for young kids. \u003c\/h2\u003e\n\u003cp\u003eFrom soft 'Touch and Feel' books that introduce little ones to the world of texture and sensation, to beautifully illustrated traditional style books that bring stories to life, we've got something for every age and stage.\u003c\/p\u003e\n\u003cp\u003eWhether you're looking for a special gift or just want to build a cozy library at home, our books are the perfect choice. Browse our range today and find the perfect book to share with the little ones in your life.\u003c\/p\u003e","products":[{"product_id":"sensory-snuggables-chomp","title":"Sensory Snuggables Chomp Book","description":"\u003cp\u003eSensory Snuggables Chomp Book - Chomp, splash, stomp and more with the playful animals in this sensory board book!\u003c\/p\u003e\n\u003cp\u003eThis interactive addition to our Sensory Snuggables range features sliders and fun touches for little ones to discover throughout. From lion’s bumpy felt teeth to fox’s squishy pink nose, there are plenty of touch-and-feel novelties to enjoy.\u003c\/p\u003e\n\u003cp\u003eDimensions: 21 x 17.6 x 1.6 cm (8.3 x 6.9 x 0.6 in)\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54026343711105,"sku":"CHOMP-BOOK","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/5781\/2646\/files\/f3acfe28913fd1385958957d6e203979ee27cf2b4109ddfa45f5d17044b040bb.jpg?v=1738853642"},{"product_id":"little-stars-under-the-sea","title":"Little Stars Under the Sea Soft Book","description":"\u003cdiv id=\"shopify-section-template--18305664778478__main\" class=\"shopify-section section-product-template\"\u003e\n\u003cdiv data-section-id=\"template--18305664778478__main\" data-section-type=\"product\" data-enable-history-state=\"true\" data-components=\"accordion,custom-select\"\u003e\n\u003cdiv class=\"container row\"\u003e\n\u003cdiv class=\"reading-width reading-width--no-mobile-padding\"\u003e\n\u003cdiv class=\"rte rte--expanded-images clearfix row\"\u003e\n\u003cp\u003eLittle Stars Under the Sea Soft Book- a colourful cloth book for little one's featuring a whole host of under the sea creatures!\u003c\/p\u003e\n\u003cp\u003eIt’s time to make a splash under the sea in this super-sweet cloth book! Little ones will love squeezing the soft pages as they meet the ocean animals on their underwater adventure. With surprise crinkles to stimulate hearing and a tactile touch on the cover to encourage sensory play, this colourful book is perfect for adults and babies to share together.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDimensions: 22 x 15.4 x 4 cm (8.7 x 6.1 x 1.6 in)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable from birth \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection id=\"shopify-section-template--18305664778478__1641985118ce67c9e0\" class=\"shopify-section section-image-with-text\"\u003e\n\u003cdiv class=\"relative container container--no-mobile-padding large-row section-template--18305664778478__1641985118ce67c9e0\" data-section-id=\"template--18305664778478__1641985118ce67c9e0\" data-section-type=\"image-with-text\"\u003e\n\u003cdiv class=\"page-width image-with-text flex global-border-radius   image-with-text--full\"\u003e\n\u003cdiv class=\"one-half small-down--one-whole relative image-with-text__image overflow-hidden\"\u003e\n\u003cdiv class=\"image-with-text__image-size zoom-out-fade-in cc-animate-init cc-animate-in\" data-cc-animate=\"zoom-out-fade-in\"\u003e\n\u003cdiv class=\"rimage-outer-wrapper rimage-background fade-in lazyloaded\" data-bgset=\"\/\/jplu66uok2ba30ha-41057812646.shopifypreview.com\/cdn\/shop\/files\/delivery-via-courier-and-royal-mail-500x500_180x.png?v=1641999384 180w 180h,\n  \/\/jplu66uok2ba30ha-41057812646.shopifypreview.com\/cdn\/shop\/files\/delivery-via-courier-and-royal-mail-500x500_360x.png?v=1641999384 360w 360h,\n  \n  \n  \n  \n  \n  \n  \n  \n  \n  \n  \n  \n  \n  \n  \n  \n  \/\/jplu66uok2ba30ha-41057812646.shopifypreview.com\/cdn\/shop\/files\/delivery-via-courier-and-royal-mail-500x500.png?v=1641999384 500w 500h\" data-parent-fit=\"cover\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54026344137089,"sku":"UNDER-SEA-SOFT-BOOK","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/5781\/2646\/files\/Little_Stars_Under_the_Sea_Soft_Book_main.jpg?v=1738929982"},{"product_id":"little-stars-puppys-feelings-cloth-book-with-touch","title":"Little Stars Puppy's Feelings Soft Book","description":"\u003cp\u003eLittle Stars Puppy's Feelings Soft Book - a colourful cloth book for little one's featuring the story of a gorgeous little puppy. \u003c\/p\u003e\n\u003cp\u003eWith a mix of crinkly and soft pages, and even touch-and-feel puppy ears on the front cover, this book is sure to bring joy and entertainment to your little one. Let the exploration begin!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDimensions: 22 x 15.4 x 4 cm (8.7 x 6.1 x 1.6 in)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable from birth\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54026344530305,"sku":"PUPPY-FEEL-SOFT-BOOK","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/5781\/2646\/files\/3f24a6cc4e5625cdd957b1Little_Stars_Puppy_s_Feelings_Soft_Book_-_front4b679a3f7311e6407d482ca37d08bdad6088bc2097.jpg?v=1738928656"},{"product_id":"heartfelt-buzzy-bees-123","title":"Heartfelt Buzzy Bee's 123 Book","description":"\u003cp\u003eGet ready to count along with the buzzing bugs in this charming addition to the Heartfelt series!\u003c\/p\u003e\n\u003cp\u003eFrom one to ten, discover each soft felt and card page in this adorable bumblebee-shaped book. With playful rhymes and Shannon Hays' cute illustrations, this book is perfect for a fun reading session with a little one.\u003c\/p\u003e\n\u003cp\u003eDimensions: 18.5 x 18.5 x 1.9 cm (7.3 x 7.3 x 0.7 in)\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54026345841025,"sku":"BUZZY-BEE-123-BOOK","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/5781\/2646\/files\/5e5d24e1498b6794d5f49c82a65fe46a5407ee6c2d3710d21aa36184c6d5d37f.jpg?v=1738853655"},{"product_id":"sensory-snuggables-sensory-play-book","title":"Sensory Snuggables Sensory Play Book","description":"\u003cp\u003eEngage your little one's senses with the Sensory Play Book!\u003c\/p\u003e\n\u003cp\u003eUnfold the hexagonal pages to create a lay-flat mat, then let your baby touch and explore the different textures. When playtime is done, fold the mat back into a book for easy storage. This interactive format stimulates play and fine-tuning motor skills.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54026346201473,"sku":"SS-SENS-PLAY-BOOK","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/5781\/2646\/files\/1774071fb7f99c14322cd3f1cb864ed9f66353e1151bedbf78d0dbe8d4329464.jpg?v=1738853662"},{"product_id":"never-touch-a-pop-up-dinosaur-book","title":"Never Touch A Pop-Up Dinosaur Book","description":"\u003cp\u003eNever Touch a Pop-Up Dinosaur! – the ultimate 3-D dinosaur book for toddlers and dino fans.\u003c\/p\u003e\n\u003cp\u003eWith fun rhyming text, hilarious illustrations and a fun pop-up element, kids will love this exciting dinosaur book.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions: 25.2 x 20.9 x 2 cm (9.9 x 8.2 x 0.8 in)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54508523553153,"sku":"DINO-POP-UP-BOOK","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/5781\/2646\/files\/never-touch-a-dinosaur-pop-up-book-webp_1.jpg?v=1753794583"},{"product_id":"petite-boutique-my-baby-record-book","title":"Petite Boutique My Baby Record Book","description":"\u003cp\u003eCherish every precious moment of baby’s first year with this deluxe padded keepsake book, beautifully accented by the sweet artwork of French artist Véronique Petit.\u003c\/p\u003e\n\u003cp\u003eInside you’ll find: \u003c\/p\u003e\n\u003cp\u003e• Pages specially designed for milestone memories, from first smile to first steps\u003cbr\u003e• Frames for favourite photos plus sections to add tiny hand- and footprints\u003c\/p\u003e\n\u003cp\u003eCapture every milestone, memory and magical “first” in this lovely book. A beautiful gift for a new baby boy or girl!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions: 23.5 x 28.5 x 1.2 cm (9.3 x 11.2 x 0.5 in)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54508561269121,"sku":"BABY-RECORD-BOOK","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/5781\/2646\/files\/MY-BABY-RECORD-BOOK.webp?v=1753282574"},{"product_id":"baby-animals-touch-feel-book","title":"Baby Animals Touch \u0026 Feel Book","description":"\u003cp\u003eTouch and Explore: Baby Animals. A Fun Touch and Feel Board Book for Babies and Toddlers\u003c\/p\u003e\n\u003cp\u003eIntroduce your little one to the wonderful world of baby animals with Touch and Explore: Baby Animals. This adorable touch and feel board book is designed to engage curious minds and tiny hands. Each page features a different baby animal with a unique texture to touch and feel, helping babies develop sensory awareness and early learning skills.\u003c\/p\u003e\n\u003cp\u003eWith its bright, colorful illustrations, sturdy board pages, and safe rounded corners, this interactive baby book is perfect for toddlers and infants alike. From fluffy fur to smooth feathers, little readers will love discovering how different baby animals look and feel.\u003c\/p\u003e\n\u003cp\u003eWhether for storytime, playtime, or early learning fun, Touch and Explore: Baby Animals makes a wonderful gift for baby showers, first birthdays, or any young animal lover.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003cbr\u003e• Engaging touch and feel textures on every page\u003cbr\u003e• Encourages sensory play and early development\u003cbr\u003e• Durable board book format with easy to turn pages\u003cbr\u003e• Bright, cheerful illustrations perfect for babies and toddlers\u003cbr\u003e• Ideal gift for babies, toddlers, and preschoolers\u003c\/p\u003e\n\u003cp\u003eBring learning to life and let your child explore the cuteness of baby animals with this delightful interactive touch and feel book.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54920806269313,"sku":"ANIMAL-TOUCH-FEEL-BOOK-MB","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/5781\/2646\/files\/baby-animals-touch-and-feel-book.webp?v=1761658054"},{"product_id":"my-busy-truck-snacks-to-go-book","title":"My Busy Truck Snacks To Go Book","description":"\u003cp\u003eGet ready for fun on the go with My Busy Truck: Snacks to Go Book. This bright and colorful interactive board book lets little ones slide, turn, and push as they help the food truck get ready to serve delicious treats.\u003c\/p\u003e\n\u003cp\u003eKids can move the sliders, turn the clicking wheel, and explore cheerful illustrations that bring the bustling snack truck to life. Designed to build fine motor skills and encourage imaginative play, this hands-on book keeps toddlers engaged and entertained while they learn through play.\u003c\/p\u003e\n\u003cp\u003ePerfect for curious toddlers, My Busy Truck: Snacks to Go! makes an exciting addition to any baby or preschool bookshelf.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003cbr\u003e• Interactive sliders and a clicking wheel for hands-on fun\u003cbr\u003e• Encourages motor skill development and imaginative play\u003cbr\u003e• Sturdy board book design for little hands\u003cbr\u003e• Bright, engaging illustrations and playful characters\u003cbr\u003e• Ideal gift for toddlers who love trucks, food, and pretend play\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54920820883841,"sku":"SNACK-TRUCK-GO-BOOK","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/5781\/2646\/files\/My-Busy-Truck-SnackS-TO-GO-BOOK-_1.webp?v=1761663952"},{"product_id":"my-snowflake-bag-activity-book","title":"My Snowflake Bag Activity Book","description":"\u003cp\u003eStep into a glittering winter wonderland with Snowflake Sticker Activity Book. Children will love exploring icy adventures as they complete fun puzzles and games on every page. Dare to enter sparkling ice caves, race through snowy woods, and party at a frozen fiesta in this magical winter themed activity book.\u003c\/p\u003e\n\u003cp\u003eWith a shimmering glitter cover and a unique carry handle, it is perfect for taking fun on the go. Inside are over 500 stickers to decorate the pages or use anywhere you like, plus cool card press outs to create and play with. A wonderful activity book for creative kids who love all things frosty and festive.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54924940312961,"sku":"SNOWFLAKE-ACTIVITY-BOOK","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/5781\/2646\/files\/MY-SNOWFLAKE-ACTIVITY-BOOK-_1.webp?v=1768912646"},{"product_id":"little-spiders-shapes-board-book","title":"Little Spider's Shapes Board Book","description":"\u003cp\u003eLearn Shapes with Little Spider - an Interactive Finger Trail Board Book.\u003c\/p\u003e\n\u003cp\u003eIntroduce early shape learning with Little Spider and His Web, a delightful interactive finger trail book designed for babies and toddlers. This engaging sensory board book features textured finger-trail paths and fun lift-the-flaps on every spread, encouraging little hands to explore while developing fine motor skills.\u003c\/p\u003e\n\u003cp\u003eChildren will love tracing the paths and lifting the flaps to discover circles, stars, squares, and more, all brought to life with an adorable spider theme. 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